Banks New Beyonce Range

January 16, 2012

House of Deréon is the contemporary fashion collection created and developed by Beyoncé and her mother Tina Knowles. House of Deréon travelled extensively in Europe to create a collection inspired by the mysticism of old traditions with the vibrancy of modern cultures, then blended with Beyoncé’s own individual and charismatic take on fashion creating the Beyoncé Style which every girl can incorporate into their own wardrobe from BANK stores around the country, and online at www.bankfashion.co.uk from mid February. We can’t wait!

The SS12 collection is young, fresh and confident. Key to the collection is a range of dresses from short and feminine, to floaty maxi dresses and bold sporty styles – perfect for the city streets or the summer’s festival fields.

The palette of the collection is soft pastels flowing effortlessly from cool mints, warm rusts and nudes to the key colour of SS12 - coral. The details of the season include feminine ruffles, vintage inspired prints and versatile day to night silhouettes.

Check out the new brand at Bank, Victoria Square.