Style is BIG news at Victoria Square this AW 09 with the introduction of sizzling new collections, cool seasonal style and hot off the runway trends.

Alexander McQueen and Puma have hooked up to create a ground-breaking collection. The metaphoric concept of 'Power' is the DNA of the new collection. The Autumn/Winter 2009 seasonal theme is boxing – a sport with power at its essence, referenced in style, color and material applications. The concept of 'Power' is represented by 'Crane vs. Tiger', the new iconic brand image created by fashion photographer Nick Knight and Alexander McQueen. Victoria Square loves the entire collection, in particular; Alexander Mc Queen and Puma Collaboration Griffin Punch Bag, Leather Bomber Jacket, Tendon Patent Low, Crew Neck Jumper and Men’s Hooded Fleece.

Firetrap’s AW 09 collection combines masculinity, stitching, colour and pattern, with a hearty dose of sartorial style. The fashionistas at Victoria Square love the Firetrap Alpha Watch £120, Patrol Watch £110, Sawdusting Shirt £60 and Stolen Wallet £40.

House of Fraser contains everything for the modern man with a classic twist. Smell great with Yves Saint Laurent La Nuit de L’Homme £51 and warm up on those cold winter nights with an Edwin Bylde Hip Flask £32.

For the perfect gifts for mates this Christmas get to Ted Baker. Victoria Square loves the Ted Baker Creedy Card Holder, a steal at just £10. Ted Baker’s Royball £30 celebrates the beautiful game in style. The limited edition (run of just 150) leather football is decorated with illustrations by `Roy of the Rovers' artist, Mike White. Ted Baker’s Rodust Leather Glove is the perfect winter warm-up £50.

Topman’s AW 09 collection is bursting with style aplenty and touches on a few key Spring Summer 2010 trends. Victoria Square loves, Topman Black and White Check Hoody £36, Cropped Coat £120, Brown Creased Lace Boot £65, Flouro Ski Beanie Hat £10, Grey Drawcord Neckwarmer £16 (innovative and cool!), Stone Knitted Trapper Hat £18 and White Trafalgar Square Tee £14. Topman have also created the perfect winter work suit, marrying a sleek skinny-fit cut with a sensible fabric and colour. Check out Topman’s Charcoal Quilted Shawl Jacket £100 and Charcoal Quilted Trousers £50.

Victoria Square loves:
Tommy Hilfiger Kenny Woven Pant £37
Tommy Hilfiger Tailored Classic Leather Belt £79.95
Urban Outfitters April 77 Joey Skinny Cords £79
Urban Outfitters Grenson Fred Brogue Boot £170