Belfast is a Victorian city rich in architectural heritage. Imposing city centre Victorian and Edwardian landmarks, including City Hall and St. George's Market, reflect Belfast's prosperity, status and pride during its era as a world-class industrial powerhouse. Today that vitality and vision are back.

Victoria Square extends the existing prime retail pitch of Donegall Place, Castle Lane, Castle Place and Royal Avenue creating a new multilevel pedestrianised streetscape with c.800,000ft2 (75,000m2) of retail and leisure space.
 
 
Belfast has rediscovered the Lagan River. Laganside is lined with new restaurants, luxury apartments, hotels, corporate headquarters, concert venues (Waterfront Hall), plus flagship entertainment and convention complex, the Odyssey.

The adjoining city centre bustles with major retailers, pubs, clubs, boutiques and cultural attractions. Europe's friendliest regional capital is proudly showing off its vibrant new image to a growing influx of visitors keen to spend time and money.