While Ted started out as a shirt specialist in Glasgow back in 1988, these days he’s much more. Much, much more. Offering his splendid menswear, womenswear and accessory collections, his Belfast flagship store is proof of that. The secret to his success has been his commitment to quality, unwavering attention-to-detail and quirky sense of humour. All of which add up to make Ted Baker ‘No Ordinary Designer Label’. Designed by Ted himself, and packed full of hidden details, this is no ordinary store either.